More about Stretch Experimental Marketing

Stretch is a specialist experiential marketing agency that draws on a number of years local and international industry experience to develop strategies and concepts for live brand experiences. A brand experience is basically any real life interaction a consumer has with a brand such as sponsorship activations at sporting matches, events and product launches, in store activations, roadshows, conferences etc. Their basic philosophy is to look to develop a completely unique and brand owned experience that is derived from the brands personality, positioning and identity, the tangible benefits of the product being marketing and, most importantly, the consumer insight, trying to obviously match the tone of communication to the differing creative response from students to housewives to high powered business executives. To maximize campaign exposure, they look to integrate other mediums such as traditional media like print, radio or TV as well as other below the line approaches like PR & digital.