Home Heroes was started in January 2010 and owner Jeremy Elson says "We looked at lots of service areas where felt there potential to add value and make a difference". Their services include: o Home training- which educates customers about dealing with accidents around the house and how to avoid them. o Drive-me – assists customers who are over the legal alcohol limit by driving them home in their own car. They also organise taxis & deliver restaurant food from our curated menu book. o Fire safety – assists customers with fire-proofing their homes and training them on how to deal with a fire. o Crisis assist- offers assistance in any crisis: burst geyser, lost car keys, stolen ID or passport. They also arrange airport shuttles, female drivers, executive cars or chauffeur driven limousines.