Gemgem was started by owner Jade Bush in early 2011. The website provides week-by-week pregnancy advice and guidance as well as baby and toddler stage tips and pointers. Gemgem is a one-stop info hub for new and expectant Moms. Gemgem also offers regular expert and professional advice from a range of guest bloggers and columnists as well as baby goodie competitions, baby product news and general mommy related conversational posts. Gemgem also helps their customers select and trial the best of or newly available baby and mom products through their unique “Gembox subscription service”- a beautiful customised sample box for mom and baby delivered every month.