Ghanaian-born, Amsterdam-raised Kafui Awoonor has developed a range of natural skin and haircare products for people of colour. Relying on traditional methods and using natural ingredients, she has taken a holistic approach to craft products which have developed a loyal following in Cape Town and, increasingly, further afield. Eschewing the use of colourants and chemicals, her products are locally produced and in small quantities.
Kafui's products do not only bear her name, but are infused with her philosophy and dedication to making a product tailored to persons traditionally neglected by skin and haircare producers. Her dedication to her clients wellbeing and to keeping her line of products true and authentic means she will not allow her founding philosophy to be undermined by commercial success.